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Maternal Health Learning and Innovation Center

Maternal Health Learning and Innovation Center

Accelerating innovative and evidence-informed interventions that improve maternal health and eliminate maternal health inequities

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#AIMforInnovation Campaign

AIM for Innovation to Improve Maternal Health

#AIMforInnovation is a campaign designed to highlight innovations and push for new approaches to address maternal health in the U.S.  The training and social media campaign will launch February 2023 by the Maternal Health Learning and Innovation Center (MHLIC) and the Alliance for Innovation on Maternal Health (AIM) in an effort to elevate important maternal health equity resources for health professionals.  

The co-branded campaign features monthly content around specific themes and topics related to AIM Safety Bundles with a variety of related resources and real-time experts shedding light on how to apply these resources to practice. Learn more about AIM’s Patient Safety Bundles here.

Check back for monthly innovation features and new campaign content.

Featured Innovations: Training & Resources

January: Maternal Health Awareness

In partnership with ACOG, we are excited to support the Maternal Health Awareness campaign on 1/23. See details about ways to get involved here.

Featured resources to advance care:

  • ACOG AIM Bundle: Postpartum Discharge
  • MHLIC Spark Sessions, video/seminars from various innovative groups in MCH and beyond
  • MHLIC’s Featured Innovations from the Maternal Health Resource Center
  • ACOG Postpartum Tool Kit: Racial Disparities in Maternal Mortality in the United States and Respectful Care e-Modules
  • NewMomHealth.com Provider Postpartum Toolkit

Watch Spark Sessions
View AIM BUndle
February: Heart Health Resources

In honor of Hearth Health Month, our training and resource theme surrounds heart health during prenatal and postpartum.

Featured Resources to advance care:

  • Review the AIM Bundle: Cardiac Conditions in Obstetric Care
  • Review AIM Bundle: Severe Hypertension in Pregnancy
  • Watch this MHLIC Spark Session from the Preeclampsia Foundation: The Cuff Kit Project: “Self-Monitored Blood Pressure to Improve Diagnosis of Hypertensive Disorders of Pregnancy During Remote Healthcare
  • Cardiac Conditions in Obstetrical Care (CCOC) Introductory Video: Introduction to Cardiac Conditions in Obstetrical Care: AIM Patient Safety Bundle on Vimeo
  • CCOC Consensus statement (also published in the Green Journal) ONG-22-1275 253..263 (saferbirth.org)
  • Technical assistance presentation (TAP) webinar on Cardiomyopathy in pregnancy Cardiac Conditions in Obstetrical Care: Considerations for Cardiomyopathy in Pregnancy (October 2022) on Vimeo

Watch Spark Session
view AIM Bundle
March: Maternal Mental Health

Coming Soon

Featured Resources to advance care

April: Black Maternal Health

Coming soon


Upcoming Posts

Click each for additional info and links.

Maternal Health Awareness Day

Maternal Health Awareness Day

January 23 is Maternal Health Awareness Day, established in ACOG District III to educate the citizens of the District about promising maternal health initiatives. View events taking place in each District III Section to recognize Maternal Health Awareness Day below.

Use #MHAD23 and #AimforInnovation. Don’t forget to tag us @mhlic_org and @aimprogram_org.

Heart Health Month

Heart Health Month

In support of Heart Month and to continue to bring awareness of the importance of a healthy heart for pregnant people, we’re teaming up to share more about AIM’s Patient Safety Bundles, “Cardiac Conditions in Obstetric Care” and “Severe Hypertension in Pregnancy.”

Download and share the bundles:

  • https://saferbirth.org/psbs/cardiac-conditions-in-obstetric-care/
  • https://saferbirth.org/psbs/severe-hypertension-in-pregnancy/

Use #AIMforInnovation and tag us @mhlic_org and @aimprogram_org.

Maternal Mental Health

Maternal Mental Health

AIM’s Patient Safety Bundles includes the newly released Perinatal Mental Health Bundle. Download and share the reels. [LINK coming soon]

Black Maternal Health

Black Maternal Health

Coming soon!

Minority Health Month

Minority Health Month

Coming soon!

See the Latest!

Click the hashtag to see the latest posts.

#AIMforInnovation

Get Involved!

We’ve curated the content so you can join the fun too! Co-branding welcome.

Access the canva Template

Follow and tag us on Instagram!

Follow MHLIC on IG
Follow AIM on IG

About the campaign

About Us

AIM is a national team at the American College of Obstetricians and Gynecologists (ACOG) whose mission is to support best practices that make birth safer, improve maternal health outcomes and save lives. Learn more about ACOG AIM.

MHLIC’s vision is to foster collaboration and learning among diverse stakeholders to accelerate evidence-informed interventions advancing equitable maternal health outcomes through engagement, innovation, and policy.

AIM DISCLAIMER:
The AIM program is supported by a cooperative agreement with the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UC4MC28042, Alliance for Innovation on Maternal Health. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS, or the U.S. Government.
MHLIC DISCLAIMERS:
MHLIC collaborates with many organizations and people for content such as podcasts, videos, and webinar series. The statements, information, and opinions shared may not reflect MHLIC and MHLIC partners. Our team strives to hold ourselves and invited experts accountable and will address violations to our values and overall mission. We strive to always adhere to WHO-Code and ADA compliance. Read our full disclaimer here.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U7CMC33636 State Maternal Health Innovation Support and Implementation Program Cooperative Agreement. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS, or the U.S. Government.
Maternal Health Learning and Innovation Center (TM), 2023.


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This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number U7CMC33636 State Maternal Health Innovation Support and Implementation Program Cooperative Agreement. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS, or the U.S. Government.
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